THE MUSICAL

ELEVATOR PITCH

A time-traveling, genre-spanning, thought-leading comedy musical podcast experience about marketing, sales, and ROI, that’s sure to enchant anyone in business that’s ever asked, “RO-Why are we doing this?”

STRAP LINE

“If you’re living life by the measurements,
you’ll never do something for the hell of it!”

The Trailer

BASIC IDEA

A musical audio drama, in which, the leadership staff of a fictitious company, after a journey of transformation, discover that investing in marketing the business isn’t about ROI, it’s about RO-Why.  

The question business leaders should ask in regards to marketing & ROI is not “what will we get out of marketing,” but “why are we even doing this?” 

Beyond just getting more leads & business, why choose marketing?

The WHAT of marketing, the tactics & measurements of marketing can be mishandled, misinterpreted, crammed into square holes; you want ROI, I can get you ROI.

The WHY of marketing, the strategy, is about more than a return on investments, it’s about the purpose for being in your brand’s marketplace. RO-Why.

With a marketing strategy strongly focused on WHY, the tactics, expectations, and measurements of marketing are aligned, so the way forward becomes clearly defined.

So when it comes to marketing, it’s RO-Why, before ROI. Or else, you endlessly chase more metrics that prove more things that are disconnected from the value you create and offer in your marketplace.

The Soundtrack

The Credits

Ryan Wallman as The CEO
Scott Monty as Donaldson Brown
C. Vincent Plummer as the Marketing Director
Casey Clark as Head of Sales
Jeremy Most as The CMO
Paul Julius as Paul Julius
Neon Brown as Jeremy Bentham
and Jacob Sanders

Written, Scored, Produced, and Directed by Jacob Sanders

Want a custom musical or podcast experience for your company or business? Get In Touch.