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Marketing Book Reports
The Clock That Had No Hands – Herbert Kaufmann
The Choice Factory – Richard Shotton
Hey Whipple, Squeeze This – Luke Sullivan
Killing Marketing – Joe Pulizzi & Robert Rose
The Happiness Industry – William Davies
Move Fast and Break Things – Jonathan Taplin
Marketing 4.0 – Kotler, Kartajaya, and Setiawan
Homo Deus, A Brief History of Tomorrow – Yuval Noah Harari
Don’t Think of an Elephant – George Lakoff
“Marketing Ethics” – George Brenkert
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