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The world doesn’t require another marketing metaphor, and that is the exact reason why I created The Catch and Release Marketing Framework, because it’s unnecessary. We shouldn’t be forced into changed perspectives, we should choose them. A few points before we get started: 1 – Easy to find, easy to buy, and easily thought worth…Read more Catch and Release Marketing
HOST – About ten days ago, a plane landed at Denver International Airport. The plane came from the cradle of civilization, the Middle East, bearing a marketer who claims to be over 2,000 years old. He’s spent the last six days in a marketing hospital. He’s here with us today to discuss the past, the…Read more The 2,000 Year Old Marketer
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