Looking for a better way to describe and define marketing to clients, or for your business? Well then, step into the Marketing Metaphorest w/ Jake Sanders!

The POSMarketer, musician, audio illustrator, and content strategist, mixes metaphors & marketing science, to demystify this important business development function.

In this opening episode we learn why metaphors, and why now, and then we dive into the first metaphor:

FUNNELS

Marketing is a funnel; first goal to broadly reach potential buyers with Awareness, which narrows into Consideration for a smaller group of buyers, which then shrinks into a Decision set of buyers.
In regards to prioritizing budget for marketing activities, turn the funnel upside down to get a sense of how to properly fund marketing.

Follow The POSMarketer – https://twitter.com/POSMarketer
On LinkedIn – https://www.linkedin.com/in/whalehawk/
Music by WhaleHawk – https://whalehawk.bandcamp.com/

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