Looking for a better way to describe and define marketing to clients, or for your business? Well then, step into the Marketing Metaphorest w/ Jake Sanders! The POSMarketer, musician, audio illustrator, and content strategist mixes metaphors & marketing science, to demystify this important business development function.
In this episode we talk: TREES. A single acorn contains the mighty oak, depends on a diverse forest ecosystem for distribution, and if the rate at which trees are planted, is slower than the rate at which you cut them down, then trouble starts.
ONE – Like tiny acorns contain all the information required to grow a forest of full blown oaks, a marketing campaign should 1) seek to condense required brand messaging into small, distinct, easy to ingest packages, that are 2) easily replicable, dropped by the thousands, and spread by a variety of category buyers in the audience, 3) with the knowledge that without broadcast awareness, singular behaviors will never take root.
TWO – Like a tree can become a forest, effective marketing strategy takes a while to grow business into self-sustaining cycles.
And if the rate at which you plant the long term strategy seeds for new business, outpaces the rate at which you seek short term rewards, (i.e. cutting down trees for fire) progress will be unattainable.
THREE – Like an interdependent collection of diverse trees & shrubs, ensures holistic health and progress for an entire forest ecosystem, marketing strategies must be diverse in tactics/methods/applications/settings, because business development that relies on a single cash crop is waiting for famine.