Hey everyone, Jake Sanders, POSmarketer here, today we’re overlaying the metaphor of Newtonian Dynamics on Marketing, but first, we should probably define Newtonian Dynamics….
1) A body stays at rest, or in uniform motion, until acted on upon a force.
2) The rate of change seen in the body is proportional to the force acting upon it.
3) When a force from one body impacts another, then an equal and opposite force acts simultaneously on the impacted body.
So, are you ready to find out how this all relates to marketing? Let’s go!
A body at rest, stays at rest
Taken in a marketing context, this principle really means your brand, good ideas, solid content, won’t go anywhere without being affected by an external source of energy. You have to promote, your marketing. You have to advertise, your advertisements.
This sounds dumb but folks are filling up their organic content bins with no plans on promoting any of it. Well, newton says, unless you got the energy to commit to it, all that content ain’t goin nowhere.
You get out, what you put in
If the result expected from marketing strategy is huge, the energy and commitment that goes into executing the strategy needs to be equally huge.
You want SuperBowl results, but you’re only paying for junior football scrimmages…Newton says, if you want unreal results, plan to work unrealistically hard for them.
3. Every action, has a reaction
Lastly, it’s important to remember that while external forces influence your marketing, your brand is also capable of influencing and guiding external forces.
Marketers spend so much time reacting to things, new trends, following standards and statistics, that we forget we can create new standards, and statistics, OURSELVES.
Ad legend Bill Bernbach, had a quote, that outlines this idea…..
So Newton says, if you’re looking to create distinct, momentum for your brand, focus less on how you respond to market dynamics & trends, and more on how you can create them.