A collection of marketing materials and content produced for clients.
TITLE – A LAWsome Christmas Carol
CLIENT – Consultwebs
GOAL – Connect with audience with fun, creative, content that pokes fun but also has a purpose. Wrote original screenplay, remotely recorded lawyers & legal professionals, scored music and engineered the episode. Crafted art and distributed press release.
LINK – https://www.thelawsomepodcast.com/podcast/ep-101-a-lawsome-christmas-carol/
TITLE – The LAWsome Podcast
CLIENT – Consultwebs
GOAL – LAWsome was created by two legal marketing professionals that wanted to provide an authentic, inspirational resource for lawyers and people working in law firms.
LINK – https://www.thelawsomepodcast.com
TITLE – “Denver’s Distracted Drivers”
CLIENT – The Sawaya Law Firm
GOAL – With traffic accidents as a main source of clientele for a personal injury law firm, this piece was aimed at Denver drivers to raise awareness about distracted driving. The goal was to mix observational experimentation, humor, and analysis to produce a valuable piece of content aimed at the target audience – drivers on social media.
RESULTS – Media placements on over 200 news sites, and over 10k spins on FB and YouTube combined.
SKILLS – Copywriting, video production, video editing, on-screen talent, PR, content marketing
LINKS – https://www.youtube.com/watch?v=xrDyKbn23rI
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TITLE – “7 Tips on How To Drive Without Distractions”
CLIENT – The Sawaya Law Firm
GOAL – We decided to reach out to teens, who have a disproportionate amount of risk when it comes to auto accidents. We wanted to create something delightful and absurd and memorable. We created a landing page, press releases, and pushed on social.
RESULTS – 53k views, signed cases, ROI of +300%
SKILLS – Storyboard, Copywriting, Voice Talent, PR
LINK – https://www.sawayalaw.com/time-to-ride-safe/
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TITLE – “Auto Accident Lead Gen Landing Page”
CLIENT – The Sawaya Law Firm
GOAL – Realizing the importance of turning our site into more of a sales-driven vehicle, I created a Sales Letter for the company. This outlined solutions to pain points identified by client interviews, and was placed within copywriting frameworks provided by Marcus Sheridan and Ray Edwards. Once completed, we turned this into a landing page using UnBounce, for all potential auto accident leads coming from AdWords.
RESULTS – Higher conversion rates than industry average
SKILLS – Copywriting, Google Analytics
LINK – https://www.sawayalaw.com/get-car-accident-help-lp1/
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TITLE – “Two Possible Worlds” (FREELANCE)
GOAL – I like to share the information I come across while researching marketing and advertising. Dave Gray’s book, “Liminal Thinking” is what set this off.
RESULTS – Engagement on local levels, 453 views, accolades from author!
SKILLS – Animation, copywriting, voice talent
LINK – https://www.youtube.com/watch?v=7QjHVh7GPfQ – Shout Out from Dave Gray
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TITLE – “5 Dos and Don’ts of Auto Insurance Claims”
CLIENT – Sawaya Law Firm
GOAL – Based on client interviews, the auto insurance companies and their policies are confusing territory, especially after an auto accident. This was created to address specific concerns and pain points of our clientele – what you need to do, and what you need to avoid, after an auto accident.
RESULTS – Middling social success, useful for sales staff to send to clients with questions.
SKILLS – Animation, copywriting
LINK – https://www.sawayalaw.com/2016/08/5-dos-donts-auto-insurance-claims/
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TITLE – “NuVet Ingredient Video Series”
CLIENT – NuVet Pet Supply
GOAL – Educate potential customers on what ingredients NuVet chooses to use in it’s products.
RESULTS – Client was happy, thousands of views, requesting for more content.
SKILLS – Animation, voice talent
LINK – https://www.youtube.com/watch?v=FCLmw3BkRYk
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TITLE – “Client Testimonial Series – Joe’s Story”
CLIENT – Sawaya Law Firm
GOAL – One of the most compelling and effective sales techniques is utilizing real testimonials that reaffirm and support claims made in marketing communications. I wanted to incorporate more “b-roll” to help the narrative and make a deeper impact.
RESULTS – Well over 300 plays, signed cases – Very high ROI
SKILLS – Video production, video editing, interviewing
LINK – https://www.youtube.com/watch?v=YxLbY-mF6dg
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TITLE – “So Now What?”
CLIENT – The Sawaya Law Firm
GOAL – To attract a younger demographic, I made a series of animated shorts based off of findings discovered while interviewing clients about their experiences finding a law firm after an accident. We attached the animation to an AdWords campaign and associated landing page.
RESULTS – The whole series received well over 100k views on FB and Youtube combined! Signed cases – phone calls from fans! Estimated ROI = +1000%
SKILLS – Animation, AdWords, copywriting, storyboarding
LINK – https://www.youtube.com/watch?v=s3bECt5zNVE&t=6s
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TITLE – Film on The Rocks Sponsorship Commercial
CLIENT – The Sawaya Law Firm
GOAL – Part of a sponsorship package we signed with Red Rocks’ “Film on The Rocks” series, included a 30 second spot to show an ad to all the attendees, right before the movie started. In an effort to create marketing that matched the tone and tenor of the distribution channel, I did not want to run a TV commercial – so I came up with the spot to put our senior partner in the location, to talk about what the venue means to Colorado.
RESULTS – No immediate feedback/sales – small to little traffic to the site.
SKILLS – Video production, video editing, on-location video shoot, audio production, storyboard, copywriting
LINK – https://www.youtube.com/watch?v=yo5TORi6-TY&feature=youtu.be
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TITLE – 12 Core Values Animated
CLIENT – The Sawaya Law Firm
GOAL – To show our 12 COre Values more clearly, I created an animated series that showed these values in action.
RESULTS – 500 or so plays – received well by staff and clients alike!
SKILLS – Animation , music, storyboard
LINK – https://www.youtube.com/playlist?list=PL6J_oq2XXBoKkdCPgGl_Udj6HNucK6JlJ
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TITLE – “What You Need To Know About Self-Driving Cars”
CLIENT – The Sawaya Law Firm
GOAL – To curate thought-leadership content, I decided to create a blog with an associated infographic that covered the topic of self-driving cars from the personal injury perspective.
RESULTS – Links, small traffic, positive feedback
SKILLS – Copywriting, graphic design, SEO
LINK – https://www.sawayalaw.com/2016/09/self-driving-cars-automated-future/
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TITLE – “Pumpkin Spice Lawsuit”
CLIENT – The Sawaya Law Firm
GOAL – Early fall last year, I tried to jump on top of the #PSL craze. I am always finding ways to grab attention through humor or delight. This was too funny to stay in my head.
RESULTS – Great response from the staff, solid engagement on social, links on legal industry blogs boosting SEO
SKILLS – Graphic design, humor, SEO
LINK – http://abovethelaw.com/2016/10/stop-putting-pumpkin-spice-in-every-damn-thing/
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TITLE – Auto Accident Kit Sales Page
CLIENT – The Sawaya Law Firm
GOAL – We had ordered a BUNCH of these Accident Preparedness kits from China, and to move them out, I created a sales page and we pushed it as a campaign for safety.
RESULTS – Sent out over 50 kits to places all across the country, small boost to web traffic
SKILLS – Graphic design, copywriting
LINK – https://www.sawayalaw.com/2017/01/free-auto-accident-recovery-kit/
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TITLE – 3 Things to Bring To Your Consultation
CLIENT – The Sawaya Law Firm
GOAL – Based on results from a survey of staff complaints, I created an animation to use as a sales tool, reminding potential clients what would be required at the consultation.
RESULTS – Dramatic drop in unprepared clients, sales team had content to use
SKILLS – COPY, STORYBOARDS, ANIMATION, VIDEO
LINK – https://youtu.be/_lwyugLALrs?list=PL6J_oq2XXBoKjy5GD48OgU43egsuOEaK
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TITLE – Bus Bench Ad Concept
CLIENT – The Sawaya Law Firm
GOAL – Bus Benches at specific locations in Denver.
RESULTS – Never used.
SKILLS – Advertising, graphic design
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TITLE – Jazz Crime Timeline
CLIENT – The Sawaya Law Firm
GOAL – A Limited Graphic for support of City Park Jazz fest
RESULTS – A lot of delight at the event, handed out 300 plus!
SKILLS – graphic design, advertising
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TITLE – Parents Guide to Teen Driving
CLIENT – The Sawaya Law Firm
GOAL – In an effort to dominate the conversation around driving and focusing on teens in particular, we partnered with the Colorado Department of Transportation to create a safe driving handbook for parents and teens. We then broke this up into smaller parts, and I created a video series and paired them with blog articles.
RESULTS – Strong boost to traffic, links on partner sites
SKILLS – copywriting, graphics, SEO
LINK – https://www.sawayalaw.com/2016/11/parents-guide-teen-driving-part-1-understanding-laws-teen-drivers/
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TITLE – “Driven to Distraction”
CLIENT – The Sawaya Law Firm
GOAL – In an effort to dominate the conversation around distracted driving, I created a blog and infographic that outlined the dangers of distracted driving, and busted some common myths on multitasking.
RESULTS – Strong boost to traffic, links on partner sites
SKILLS – copywriting, graphics, SEO
LINK – https://www.sawayalaw.com/2015/09/driven-to-distraction/
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TITLE – Trailer for “Back Door Channels”
CLIENT – Channel Productions
GOAL – NYC-based client wanted Arab-inspired, Danny Elfman, “cheap genius.”
RESULTS – Premiere at the Abu Dhabi Film Festival, awarded 11 Telly Awards, got credit alongside Moby!
SKILLS – Film scoring, music production
LINKS – https://www.youtube.com/watch?v=k_KphLMftyo –
Movie Wiki – https://en.wikipedia.org/wiki/Back_Door_Channels:_The_Price_of_Peace
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TITLE – Assorted graphics from Denver Taco Fest 2016/2017
CLIENT – Denver Taco Fest
GOAL – Mash pop-culture iconography with tacos, get people excited about a two-day taco festival in Denver!
RESULTS – Boosted attendance by 25% year-over-year by maintaining brand reputation and communications on social media, running contests, and being funny.
SKILLS – Copywriting, graphics, social media, advertising,
LINK – http://denvertacofestival.com/
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TITLE – “Better Know An Artist”
CLIENT – Elephant Corral
GOAL – Highlight the artists behind the creations of a local fashion company, that focuses on the historic neighborhoods of Denver.
RESULTS – Small plays, small bumps to traffic
SKILLS – Animation, copywriting, storyboard, music
LINK – https://www.youtube.com/watch?v=pLH6Fz5FBjY
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TITLE – “Know The Facts”
CLIENT – Sawaya Law Firm
GOAL – Trying to switch from regular written blog posts, I wanted to create valuable and informative videos that covered topics near to the law firm’s practice areas. We put this in our monthly newsletter to all clients as well.
RESULTS – 100 or so spins, small bumps to traffic
SKILLS – animation, video production, video editing, copywriting
LINK – https://www.youtube.com/watch?v=7PtB6O8Tioc
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TITLE – “Hold On to Those On-Hold”
CLIENT – Higher Image Marketing
GOAL – An animated explainer of the services of Higher Image Marketing, a local telephone on-hold production company.
RESULTS – boost in contacts, small social engagement
SKILLS – copywriting, animation
LINK – https://www.youtube.com/watch?v=CmIyGOxleBk
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TITLE – Attention Merchants Timeline (freelance)
GOAL – I write book reports for all of the marketing books I read – this is a great pleasure, and a fantastic way to consume and retain the information in these typically dense books. Tim Wu’s “The Attention Merchants” was such a fascinating and Earth-shattering book, I had to share the story with more people.
RESULTS – This project took me about a month or so to complete, but was sanctioned by the author and received praise and shares from Mr. Wu! It has relatively few spins, but the engagement has been strong once someone hooks in.
SKILLS – copywriting, animation, video production/editing, music, Prezi presentation
LINK – https://www.youtube.com/watch?v=eFJWcpa7PSw
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TITLE – JobSquatch (FREELANCE)
GOAL – I wanted to create a WordPress website, attach social media channels to it, and demonstrate these skills in a fun way. So I created an employment agency for Sasquatches.
RESULTS – I branded the whole thing, wrote several blogs, and pushed it successfully to social media. Still gaining followers.
SKILLS – WordPress website design, social media marketing, graphics design, copywriting
LINK – https://jobsquatch.wordpress.com/
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TITLE – Droppin Thought Bombs w/ Rene Girard
GOAL – I like to share things I learn from books I read – Rene Girard was an awesome theologian and I had recently read his book “Things Hidden Since the Foundation of The World” – light summer reading really;) This was a passage that I felt had to be shared.
RESULTS – Few views, passionate engagement by those few though. . . .
SKILLS – Animation, music, graphic design
LINK – https://www.youtube.com/watch?v=WGnrfTs13u0
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TITLE – Brown Sugar 2 – Loco Money
GOAL – A sequel to a movie no one has seen. We wanted to be funny. We did okay!
RESULTS – I still question my NY accent, but stand by the handlebar mustache.
SKILLS – Acting, improvisational comedy
LINK – https://www.youtube.com/watch?v=ll5C6ZuwemI
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TITLE – Understanding Insurance
CLIENT – The Sawaya Law Firm
GOAL – Our staff and clients had similar problems, in that, there was no easy to understand education on auto insurance and what real coverage looks like. I created this to use as a sales tool, as well as education for clients on the best ways to protect themselves. An associated blog covered the information and provided SEO support around keywords related to the firm.
RESULTS – Mild success – staff thankful.
SKILLS – Animation, sales training, copywriting
LINK – https://www.youtube.com/watch?v=n5lGXD4pF2w
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TITLE – Stay Famous (series)
GOAL – To prommote a new album I was releasing, I hired a director to come and film some commercials for me. Everything I had planned went out the window, and we basically improved the whole thing.
RESULTS – 1.5k views! Thanks to masterful editing on behalf of the director, this is funny!
SKILLS – Acting, improvisational comedy, advertising, music
LINK – https://www.youtube.com/watch?v=lDh3bC4Lh34
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https://whalehawk.bandcamp.com/ – MUSIC PRODUCTION, PERFORMANCE
POSMarketing 