Welcome to the Funnel by Jason Miller is a surprisingly relatable guide to maximizing a content marketing strategy – complete with book-long metaphors and easy how-to’s, this book is written for beginners and old-hands alike. I personally found value in Miller’s concept of “Content Thanksgiving” – thinking of a big piece of turkey-sized content, that can then be used as smaller bits, or leftovers.
In addition, Jason Miller is a musician turned marketer, and the book is replete with rock-nerd humor; even the title is a play on Welcome to the Jungle by Guns and Roses. From the flap….
Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.